I wrote the strategy for Nike’s partnership with Snapchat that focused on the opportunity for Nike to leverage AR in support of its brand and business goals.

This strategy became reality when a series of AR lenses rolled out over nine months as a leading edge mechanism for three global marketing campaigns.

This page contains highlights of content created for @Nike in collaboration with the creative agency Wieden + Kennedy.

I created content for @Nike Instagram, YouTube and TikTok during a time in which I directly managed the @Nike channels, including seasonal planning, content production, publishing and commerce, among other tasks.

I conducted two livestream projects on @Nike YouTube, each of which were well-received by Nike’s audience and served as important internal learnings for Nike about livestream content.

One project was for Nike Kids - a live episode of Nike PLAYlist broadcast from Chicago in support of NBA All-Star Weekend.

The other project was an 11-episode series called NTC Livestream Workout, which aired every Saturday morning during the first several months of the COVID-19 Pandemic.

I covered a lot of ground at Jordan Brand. I led teams and bodies of work informing every digital platform - social media, website, app, email, in-store.

The project that I led at the start of my time was to build a chatbot that featured a 30-day workout program of Jordan Brand’s training brand, Breakfast Club.

The “Time to Train” campaign reflected a genuine insight from the Nike Training community that our audience tended to train either morning, midday or evening. People fell into each of those buckets, so we built a social media campaign on that insight.

We supercharged its impact by crowd-sourcing our audience for their Feats Of Athleticism, in which we published photos and videos of our audience flashing their athleticism in context of a workout.

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Nike Training underwent a reset in its direction to focus on training as a sport. Crossfit became the primary form of training to elevate considering the Metcon 1 trainer was the lead footwear launch to support the brand reset.

The content featured here showcases how my team drove the reset on social media, led by the launch of @NikeTraining on Instagram (now @NikeWellCollective).

Nike Baseball underwent a brand reset that I was tasked with leading on social media. Our Twitter, Facebook and Instagram channels served as a tip of the spear for the “Future Gets Faster” campaign, which included the launch of @NikeBaseball Instagram (now @NikeDiamond).

This page features the content that my team created for Instagram and other channels to tell our athlete and product stories.

This page documents the content I created with my team to feature Nike Baseball’s priority athletes.

I wanted our audience to feel the passion, intensity and athleticism of Nike’s athletes. In order to build distinction for Nike in this space, I prioritized access too the athlete in order to bring a POV that only Nike could provide.